About DROP17

Built to Move. Designed to Show.

DROP17 is a Cincinnati-born streetwear brand creating limited-numbered releases that rep your city with unapologetic style and uncompromising quality.

We don't chase hype. We build it—one numbered drop at a time.

The Origin Story

DROP17 didn't start with a perfect plan. It started with failure.

I launched DROP17 as a dropshipping company. Chased the quick win. Marketed products I'd never touched, never worn, never believed in. And it failed. Hard.

You can't sell something you don't stand behind.

I wasted years. Burned money on ads for products that didn't matter. Pushed inventory I couldn't vouch for. And every failed campaign, every refund request, every disappointed customer reminded me of the same truth: if you don't believe in the product, no one else will either.

So I stopped. Stepped back. And asked the real question:

What would I actually wear? What's missing in streetwear that I'd pay for myself?

The answer was clear: comfortable, stylish, functional apparel that reps where I'm from—without the BS.

No more dropshipping. No more faceless suppliers. No more selling products I couldn't stand behind.

I built a team. We designed from scratch. We sourced the right materials. We tested every piece until it felt right. And we committed to one rule: if we wouldn't wear it, we don't sell it.

That's how DROP17 became what it is today—a brand built on craft, local pride, and numbered exclusivity.

Why Cincinnati Heat?

Our signature colorway isn't random. It's rooted in the city that shaped this brand.

Cincinnati Heat Orange is bold, unmistakable, and unapologetic. It's the glow of Findlay Market at sunrise. The intensity of a Bengals fourth-quarter comeback. The creative fire burning through DAAP studios at 2 AM.

It's not just a color. It's a statement: "I'm from here. And I'm proud of it."

Every DROP17 release features the Cincinnati Heat colorway because we're not diluting our identity to appeal to everyone. We're doubling down on what makes us different.

If you rep Cincinnati, you rep the Heat.

Numbered Exclusivity (On Select Runs)

Not every hoodie is numbered. But when it is, it means something.

Numbered releases are limited, intentional, and built for the people who move first. Each piece includes a numbered tag indicating its place in the production run—1 of 50, 17 of 100, whatever the drop size is.

Why number them?

Because scarcity without authenticity is just marketing BS. We're not artificially limiting supply to drive hype. We're producing small batches because we care about quality, craft, and making sure every piece that leaves our hands is something we're proud of.

When you own a numbered DROP17 piece, you're not just buying a hoodie. You're buying proof that you were early. That you saw it before everyone else did. That you're part of the foundation, not the bandwagon.

What We Stand For

1. Product First, Hype Second

We learned the hard way: you can't build a brand on products you don't believe in. Every piece we make is something we'd wear ourselves. Comfortable enough for all-day movement. Stylish enough to turn heads. Functional enough to last.

2. Hyper-Local Pride

We're not a global brand pretending to care about your city. We're from Cincinnati, and we're building for the people who rep it. As we expand to Columbus, Cleveland, Dayton, and beyond, every city gets its own colorway, its own story, its own respect.

3. Quality That Lasts

Our Orbit Hoodie is made from 350gsm heavy-loop fleece—pre-shrunk, durable, and engineered to hold its shape through workouts, washes, and daily wear. This isn't fast fashion. This is built-to-last streetwear that moves with you.

4. Exclusivity You Can Trust

When we say limited, we mean it. Numbered drops sell out and don't restock. No surprise "found inventory" drops. No endless restocks that kill the value. When it's gone, it's gone.

5. Community Over Clout

We're not chasing celebrity co-signs or influencer hype. We're building with campus ambassadors, micro-creators, and the people who actually wear the product. If you're early, you're family. And we take care of family.

The Vision: Run Your Line

DROP17 isn't just a brand. It's a movement.

"Run Your Line" means owning your path. Repping your city. Moving with confidence. Building something that lasts.

We're starting in Cincinnati, but this is bigger than one city. Every Midwest city that's been overlooked, underestimated, or written off as "flyover country"—we're building for you.

Phase 1: Cincinnati dominance. Campus ambassadors. Local pop-ups. Numbered drops that sell out.

Phase 2: Regional expansion. Columbus, Cleveland, Dayton. City-specific colorways. The Owners Club launches.

Phase 3: Multi-state scale. Indianapolis, Louisville, Pittsburgh. Premium jackets. Wholesale partnerships. A full streetwear ecosystem.

This is the long game. And if you're reading this, you're early.

Why "DROP17"?

The name is intentional.

"DROP" = Limited releases. Scarcity. The culture of streetwear drops that made brands like Supreme iconic.

"17" = My birthday. Simple as that. It's the number that grounds this brand—every drop, every numbered piece, every decision. If it doesn't carry meaning, it doesn't carry the name.

Together, DROP17 represents the intersection of scarcity, craft, and local pride.

Join the Movement

DROP17 is for the early adopters. The ones who see it before everyone else does. The ones who rep their city without apology.

If that's you, welcome. You're exactly where you need to be.

Follow the journey:Instagram: @drop17_igEmail: Help.drop17@gmail.com

Get early access:Sign up for our email/SMS list and be the first to know about new drops, restocks, and exclusive releases.

What's Next?

We're just getting started.

The Orbit Hoodie (Cincinnati Heat 17) drops November 17, 2025— First-come first-served. After that? More drops. More cities. More colorways. More exclusivity.

But the foundation is being built right now. And if you're here, you're part of it.

Run your line. Rep your city. Own your number.

DROP17 – Built to move. Designed to show.